Creating a professional looking and reliable website extends further than just aesthetics. This has to do with your choices in design which usually has a large impact on the SEO of your site.
Web design that is SEO-driven combined with a great digital-marketing strategy contributes significantly to driving higher amounts fo traffic towards your business along with increasing your opportunities to achieve online success.
Here we will discuss a few fantastic methods to incorporate SEO effectively into your overall web design.
1. Integrate Social Media Platforms Into Your Website
The search engines are very similar to your customer-base when it comes to the value that they place on the different social-networking channels. Making sure you integrate the social-platform accounts like Facebook, LinkedIn, Pinterest, and Facebook into the design will guarantee an improvement in your rankings with the search engines.
2. Optimise Images For SEO
Many people optimise the text present on web pages on their site, but many forget about the images. When you upload any image to your website, you need to ensure that it is the right size. Images that are sized between 30 and 100kb that have a minimum resolution of 72dpi are ideal. In addition, the attributes of the image need to be descriptive. This is possible by adding keywords to your alt-text section. The search engines will read and then consider these alt attributes over the process of ranking images. Uploading the images which adhere to these criteria is going to significantly improve your rankings.
3. Your Web Pages Should Be Updated With New Content
Making sure you always have fresh and updated content across all your pages on your website will make sure that your site stays engaging and relevant to visitors. From the perspective of SEO, the websites that feature updated content always rank higher in comparison to the sites with content that is obsolete. Creating new content is an indication that the site is always up-to-date and this encourages increased crawling frequency when it comes to the search engine bots.
4. Avoid The Use Of Too Many Flash Elements
The overuse of flash elements can affect the ranking of the website and distract visitors. If you are not sure how to ensure flash objects are friendly and accessible to the web-crawlers, rather don’t use them when it comes to navigation. They can cause problems when it comes to search engines crawling your site, which could translate into a lower ranking.
5. Add Keywords To Your Page Titles, Meta Descriptions, And Headings
Many webmasters will only add keywords to their blog posts and content on their websites. Yet, there are more key fields that you should be including your keywords in. These include URLs, website slogans, file names, footer links, and tags.
Using the right keywords in header tags and the title is a fantastic method to improve on-page SEO. In addition, including your main keyword or keywords in the meta-descriptions will assist in increasing your click numbers and search-engine rankings
To locate and learn which keywords are the most appropriate for your website, use a reputable SEO tool like CognitiveSEO, Moz, Semrush, Similar Web, and Ahrefs, among others. You can try out each of these tools when you take advantage of either their highly subsidised or free trial periods.
6. Web Design That Is Responsive
We are now in an era whereby mobile technology has started to slowly dominate all the industries. This is also applicable to SEO and web design. Today, there are many more users that go online that use their mobile devices like tablets and smartphones. This means that web developers have to make sure that they implement responsive design. Certain SEO tools like Similar Web, Semrush, and Google Analytics are able to assist with testing if your website is mobile-friendly.
In addition to a design that is mobile-friendly, your site should also be easy for search engines and visitors to navigate. Another important design consideration includes the load time or site speed which also affects your SEO. Search engines like Google have started penalising the websites that have longer load times.
The URLs structures also affect the SEO on your site. To create a URL that both users and search engine bots will enjoy, here are a few standard practices.
To begin with, make sure the URL is short. After that choose the URLs which best describe content that appears on every page. For example, you could either include a keyword or break the words up in the address in order to improve or enhance readability.
To really effectively combine your web design and SEO efforts, you need the most talented marketing professionals working for you. And that’s why you should consider using an organisation such as Stopgap to help you find the best people for your team.