Creating a professional looking and reliable website extends further than just aesthetics. This has to do with your choices in design which usually has a large impact on the SEO of your site.
Web design that is SEO-driven combined with a great digital-marketing strategy contributes significantly to driving higher amounts fo traffic towards your business along with increasing your opportunities to achieve online success.
Here we will discuss a few fantastic methods to incorporate SEO effectively into your overall web design.
1. Integrate Social Media Platforms Into Your Website
The search engines are very similar to your customer-base when it comes to the value that they place on the different social-networking channels. Making sure you integrate the social-platform accounts like Facebook, LinkedIn, Pinterest, and Facebook into the design will guarantee an improvement in your rankings with the search engines.
2. Optimise Images For SEO
Many people optimise the text present on web pages on their site, but many forget about the images. When you upload any image to your website, you need to ensure that it is the right size. Images that are sized between 30 and 100kb that have a minimum resolution of 72dpi are ideal. In addition, the attributes of the image need to be descriptive. This is possible by adding keywords to your alt-text section. The search engines will read and then consider these alt attributes over the process of ranking images. Uploading the images which adhere to these criteria is going to significantly improve your rankings.
3. Your Web Pages Should Be Updated With New Content
Making sure you always have fresh and updated content across all your pages on your website will make sure that your site stays engaging and relevant to visitors. From the perspective of SEO, the websites that feature updated content always rank higher in comparison to the sites with content that is obsolete. Creating new content is an indication that the site is always up-to-date and this encourages increased crawling frequency when it comes to the search engine bots.
4. Avoid The Use Of Too Many Flash Elements
The overuse of flash elements can affect the ranking of the website and distract visitors. If you are not sure how to ensure flash objects are friendly and accessible to the web-crawlers, rather don’t use them when it comes to navigation. They can cause problems when it comes to search engines crawling your site, which could translate into a lower ranking.
5. Add Keywords To Your Page Titles, Meta Descriptions, And Headings
Many webmasters will only add keywords to their blog posts and content on their websites. Yet, there are more key fields that you should be including your keywords in. These include URLs, website slogans, file names, footer links, and tags.
Using the right keywords in header tags and the title is a fantastic method to improve on-page SEO. In addition, including your main keyword or keywords in the meta-descriptions will assist in increasing your click numbers and search-engine rankings…